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The Threlkeld Group is a marketing communications firm specializing
in healthcare. We approach each client as an individual, and create
strategies that align with your business goals. Effective marketing
is a natural extension of the strategic plan.
Our collaboration began ten years ago when we developed a brand identity,
a website, and integrated marketing communications at Glendale Memorial
Hospital and Health Center. Our specialized skills in marketing
communications, design, and web development, provide real world solutions
to meet your needs.
We recognize that professional design of marketing materials is an
important element of your marketing strategy. We have worked with
many different healthcare cultures, and we recognize your need to
be consistent with your overall positioning.
Our web development team is skilled in the art of web design and
Internet marketing, from concept to execution and beyond. An online
presence is an important extension of your services, and allows 24-hour
physician referral.
Healthcare marketing is a passion for Kay Threlkeld, and she has worked
with a variety of healthcare organizations and hospitals for over twenty
years. She started her career as a reporter, and received her Executive
MBA from the Peter F. Drucker Graduate Management Center at the Claremont
Graduate School. Kay is an accredited member of the Public Relations
Society of America.
Prior to starting the Threlkeld Group she was the Director of Marketing
and Communications at Glendale Memorial Hospital and Health Center for ten
years. She has managed strategic marketing communications budgets up to
$1.75 million, and led multiple service line marketing teams for heart,
cancer, women and other services. She has implemented branding strategies,
produced hospital Web sites, created public service campaigns, and managed
crisis communications.
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